In 2006, Indian indie developer Nicalis released a mobile game called The Secret World, a game that would take players on a journey to India, a country with a population of some one billion people.
In India, the game was wildly popular.
In one of its early ads, a man said, “I feel as though my life has just been changed forever.”
But for a long time, The Secret Worlds developers thought their game would be more of a cult hit.
“We were making money every day,” says Devyani Narayan, who is now the chief operating officer of the game’s publisher, Sony Computer Entertainment.
“In one year, we made almost $1.5 million.
That was like a dream.”
Nicals is now making the game with Sony, as it has done with other popular games.
But the success of The Secret Kingdoms also led to a change in the way Indian developers were making games.
India, like much of the world, is a largely rural country with less than 10% of the country’s population.
There are no large cities, and the landmass of India is largely barren.
Indian developers have struggled to compete in this market, and they’ve had to adapt.
“When Nical made The Secretworld, they were making a lot of money from it,” says Narayan.
“That was very different from the way games were made in the West.”
So the team decided to make a game with a more western setting, and create a game about an archaeologist who travels the world.
In 2010, Nical decided to take a different approach to its business model.
“The Secret World is a fantasy game, and we wanted to make something about a fantasy, which we believed was more realistic,” says Nical’s CEO, Kunal Bahl.
“So we did a lot more with the graphics, and even we added the concept of a world.”
The Secret worlds creators set out to create a fantasy world, and found inspiration from a real-life fantasy adventure.
But their journey into creating the game didn’t end there.
“It wasn’t about a game, it was about a series of experiences, where we went through the process of making the experience,” Bahl says.
“And when we finished, it would be our game, not the game that we were making.”
In the beginning, The Game was made in India, with a team of 20 people.
They were working in a warehouse, building the game.
But by the time they were finished, they realized they needed a smaller team.
“They were working very hard, but they were not happy, and I was not happy,” Bahls said.
They decided to hire a game design firm in Singapore to help with the game development.
They hired an American who had previously worked for Microsoft, a British game designer, and a German programmer, who had worked at Microsoft on Halo.
And finally, they hired an Italian designer.
The team worked with the designer for three months, learning about the game design and making small changes in the game to make it feel more authentic.
And then they shipped the game in May 2013.
It sold over one million copies within five months, and was a huge hit.
But there was one problem: The Secret world was a fantasy adventure game, but it wasn’t based on a real story.
“You are playing a fictional character in the story,” says Bahl, “so there is a lot less fantasy there.”
The game’s story is about an adventurer who travels around the world to find a lost city that is supposedly the home of a mythical creature.
In the game, players are transported to a fictional world, where the city is supposedly haunted by a dragon that has kidnapped and enslaved the hero.
But Bahl was skeptical about the fantasy elements of the story.
He was skeptical of how the game would translate to the real world.
“There are so many elements that are not in the book, or in the movie,” Bahlas says.
But it turned out that the game could be a hit in India.
“Even in this country, where I’m from, we love a fantasy,” says the Indian game designer.
“If the game can get there, that’s great.”
It was also a hit for the game makers, who made a lot money on the game after it was released.
“For us, it’s a huge achievement,” says Namrata Sharma, the vice president of marketing at Sony Computer in India and a former employee of the studio.
“I think The Secretlands success was a big achievement for Sony, for the Indian gamers, and for the entire industry in India.”
That success led to an even bigger game.
“Every time we make a big game, we make it with a different team,” Sharma says.
The game, The Lost World, was released in the United States in October 2014, and by February 2016, it had sold over two million